Smaller vehicles. Smarter cities. Welcome to the age of micromobility
As cities expand and more people flock to urban centers, the need for space-efficient, practical transportation solutions has never been greater. Vehicles like our E-scooters and the Microlino are set to shape the future of urban mobility — providing a smarter, more sustainable alternative for everyday journeys.
Consider this: When did you last drive over 200 kilometres in a single day? How often do you carry more than two passengers in your car? For 95% of trips, micromobility is the more efficient choice. 90% of all distances traveled are under 35 km — perfectly suited for a scooter, e-bike or the Microlino.
Which micromobility solution fits your lifestyle?
Mobility needs vary. Some people live near city centers and benefit from small, compact transportation, while others reside in less well-connected suburbs or colder climates. Regardless of the situation, finding environmentally friendly, space-saving mobility solutions without compromising comfort is key. That's why we've created three micromobility categories:
| Kategorie | Ideal für | Reichweite |
|---|---|---|
| E-Scooter & E-Bike | Short distances, combined with public transport | Up to 30 km |
| Microletta | Medium distances, weaving through traffic | Up to 100 km |
| Microlino | Medium to long distances | Up to 200 km |
Our strategy: Private E-scooters instead of rental scooters
As the inventors of Micromobility, we have been convinced for over 25 years that scooters are the ideal means of transportation for cities — light, compact, safe and sustainable. Contrary to developments in the field of free-float E-scooter sharing, we are pursuing the strategy of personal electric scooters. In our opinion, the free-float business model is neither sustainable nor safe.
A study published by ETH Zurich in January 2022 shows that privately owned E-scooters, in contrast to sharing offers, actually improve the ecological balance. Owning your own E-scooter means taking responsibility for its condition and handling. Thanks to their low weight and easy foldability, our E-scooters can easily be taken into the home or office and combined with public transport.
Shaping policy for a smaller, smarter mobility future
Micro is actively engaged in political efforts to give micromobility a stronger voice. We advocate for fair regulations and the inclusion of light electric vehicles such as the Microlino in CO₂ credit systems and urban mobility strategies. Currently, large SUVs often receive the same or even more incentives than small, energy-efficient vehicles — a contradiction to climate goals.
We campaign to change this by highlighting how micromobility can drastically reduce emissions, save urban space and lower infrastructure costs. We collaborate with policymakers, industry partners and the media to push for new vehicle categories and incentives tailored to small electric vehicles. This work is essential to ensure that innovation is not hindered by outdated regulations — and that sustainable mobility becomes truly accessible.
