That's what we stand for. This is what we live for.
♦ We are pioneers.
At Micro, we are passionate pioneers of Micromobility. Our innovations — from our world-renowned foldable aluminum scooter to the Microlino, the world's smallest electric city car — are proof of this. With more than 100 groundbreaking products, we are constantly pushing the boundaries of urban mobility and creating fascination.
♦ We are one family.
As a Swiss family business, fairness, quality, innovation and sustainability are the cornerstones of our actions. These values permeate all areas of our business — from the careful selection of sustainable materials to the transparency of our sales processes. They are also reflected in our commitment as an employer and an active part of society. The company is 100% owned by Wim Ouboter and his family.
♦ We are declaring war on the throwaway society.
Our products are not only stylish, but also designed to last. Thanks to interchangeable parts, Micro products can be used by several generations. We offer worldwide repair and spare parts services to minimize our environmental impact. We invest in quality and durability — helping to create a more sustainable future.
♦ We are responsible.
We are deeply convinced that sustainable mobility is shaping the future. Our commitment to sustainability is global and is reflected in numerous local initiatives. Our passion for high-quality and sustainable mobility solutions drives us — and contributes to creating a better urban lifestyle for today and for generations to come.
Our Vision
At Micro, we're passionate about making mobility more practical, sustainable and fun. We believe that mobility is more than just getting from A to B — it's about enjoying the journey, exploring new places and moving freely however you want. Our goal is to create innovative solutions that allow you to do just that. Whether you're commuting to work, running errands or simply spending quality time with family and friends, Micro lets you dive deep into the world of Micromobility.
But our vision goes even further: We want to reimagine future mobility. With our enthusiasm for innovative and high-quality Micromobility products, we are committed to bringing positive change and making sustainable mobility convenient, accessible and fun for everyone. Our pioneering spirit, deeply rooted in our family values, drives us forward — and our commitment to sustainability guides us on our journey to change the way we live and create an improved world for generations to come.
