From children‘s scooter to Urban Mobility Revolution
What began as a scooter boom in the 1990s has evolved into a lasting part of everyday mobility for people of all ages. Over the years, the Micro Scooter has grown from a trend product into a trusted mobility solution used around the world.
At Micro, innovation has been at the heart of our company since day one. We are committed to developing high-quality mobility products with a simple, timeless design that help make everyday journeys more practical while maintaining the joy of movement.
Our vision is to contribute to a better urban lifestyle. Today, our portfolio includes more than 100 mobility products for children, teenagers and adults, ranging from children's scooters and electric scooters to our latest innovation, the Microlino electric microcar. Despite serving different mobility needs, all Micro products are designed to support efficient use of urban space and short-distance travel.
We recognise that corporate responsibility extends beyond environmental considerations alone. Businesses are increasingly assessed through an ESG (Environmental, Social and Governance) lens, reflecting a broader understanding of sustainable business practices.
Environment
This includes topics such as greenhouse gas emissions, resource efficiency, product design, and environmental impacts throughout the value chain.
Social
This covers areas including employee health and safety, social responisbility, diversity, community engagement, and working conditions within the supply chain.
Governance
This focuses on responsible business conduct, transparency, compliance, thical standards, and effective corporate oversight.
At Micro, we strive to create a positive impact across all areas of our business. Our ESG reporting reflects our ongoing efforts, priorities and progress, and we continuously review and refine our approach as our company and stakeholder expectations evolve. Transparency and accountability remain key principles guiding our actions.
"At Micro, we believe that innovation comes with responsibility. For almost three decades, we gave worked to develop mobility solutions that make everyday life simpler and more enjoyable while continuously improving how we operate as a company.
We strive to embed opennness, fairness and responsible business ptactices into everything we do, from product designa nd sourcing to our relationships with employees, partners and communities.
We do not see this as a destinaiton, but as an ongoing journey of learning and improvement. Every step forward matters, and we remain committed ro making a positive contribution through our products, our people and the way we do business."
Wim Ouboter, CEO & Founder
