About us
We are the company founded by Wim Ouboter that invented the world-famous Micro Scooter. Our goal is to make urban mobility practical, sustainable and fun. A passionate team takes care of the development and marketing of Micro in over 80 countries around the world. We offer over 100 mobility products for kids, teens and adults under the Micro brand name – from popular kids' scooters to stylish electric scooters and the Microlino.

Next to the purely functional side of a product, we also place enormous emphasis on design and quality because, in addition to being fun and practical, our scooters should also embody a maximum level of appeal – for as long as possible. True to our vision of a "better urban lifestyle", we continuously push the boundaries of urban mobility with over 100 groundbreaking products – and are the global market leader in the premium segment.
We want to reimagine future mobility. With our enthusiasm for innovative and high-quality Micromobility products, we are committed to bringing positive change – making mobility convenient, accessible and fun for everyone. Our pioneering spirit, deeply rooted in our family values, drives us forward.