Micro Mobility

Micro Mobility Systems AG, the world leader in premium mobility solutions, is thrilled to announce a strategic collaboration with Dufry, the global travel experience player. This new partnership aims to redefine the travel retail experience by seamlessly merging Micro's innovative product offerings with Dufry's extensive global reach and expertise.

Dufry, headquartered in Switzerland, operates duty-free, duty-paid shops and convenience shops as well as travel F&B outlets across 75 countries and employs over 60,000 people. With a remarkable presence of 5,500 outlets worldwide, Dufry holds the esteemed title of the largest travel experience player in the industry. Known for its commitment to providing exceptional travel experiences and hybrid offers combing travel retail and travel F&B, Dufry has recently launched an exciting collaboration with Micro Mobility Systems AG to introduce three distinctive shops at Zurich Airport: TOYS store, Anecdote, and Spirit of Switzerland.

The TOYS store, a captivating retail concept, showcases a diverse range of toys designed to delight travelers of all ages. Whether it's a playful scooter or a classic board game, the TOYS store offers an array of exciting options to keep children and adults entertained during their journey.

Anecdote, another concept brought to life through this collaboration, features a curated collection of lifestyle products. Travelers will have the opportunity to discover unique and distinctive items that enhance their daily lives, adding a touch of elegance and individuality to their style.

Spirit of Switzerland, the third shop introduced by Micro and Dufry, pays homage to Swiss craftsmanship and culture. This retail concept celebrates the essence of Switzerland, offering a carefully curated selection of high-quality Swiss products that capture the spirit and heritage of the country.

As part of this collaboration, Dufry will offer a selection of Micro`s best sellers, including scooters for kids and adults, two luggage, and unisex accessories such as lights, helmets, and bells. These products embody Micro's commitment to providing innovative, sustainable mobility solutions that enhance urban lifestyles, offering the ultimate fun experience.

Micro wants to transform the travel retail experience with sustainable urban solutions and promises to elevate the travel retail experience by offering sustainable urban solutions to passengers. Parents can enjoy stress-free travel without the hassle of carrying their kid's luggage, while the kids will feel very empowered to have fun and carry their toys. The detachable bags from the scooter luggage offer passengers the chance to enjoy weekend getaways without having to rent a bike or scooter, saving money and time. The ride-on luggage is perfect for toddlers and their parents, who can now travel stroller-free and feel more independent. As for Micro's best-selling article of all time, the Mini and Maxi Scooters, now in ECO versions, were very much requested for all-time fun. At Micro, we are committed to providing sustainable urban solutions that enhance your travel experience. Join us on our journey, and let us elevate the way you travel. Discover the joy of stress-free, empowering, and eco-conscious adventures with Micro.

The collaboration between Micro and Dufry marks a significant milestone in the travel retail industry, bringing together two industry leaders with a shared vision of delivering exceptional customer experiences. By combining Micro's renowned expertise in mobility solutions and Dufry's unrivaled global network, travelers passing through Zurich Airport can now enjoy a truly immersive and delightful shopping experience.

Micro and Dufry are excited about the future possibilities this collaboration holds and are committed to continuously exploring innovative ways to enhance the travel retail landscape. Together, they aim to create lasting impressions and unforgettable moments for travelers, further solidifying their position as pioneers in their respective fields.