That's what we stand for. This is what we live for.
♦ We are pioneers.
We didn't just join the micromobility movement, we helped create it. For more than 25 years, we have challenged conventions, launched category-defining products and inspired millions of people to rethink the way they move. From the original Micro Scooter to the Microlino, innovation remains at the heart of everything we do.
♦ We are one family.
As a Swiss family-owned company, our values shape everything we do. Fairness, quality, innovation and responsibility have guided us since the very beginning and continue to influence every decision we make.
From product development and material selection to the way we work with customers, partners and employees, we believe in building long-term relationships based on trust and mututal respect. Today, Micro remains 100% family-owned by founder Wim Ouboter and his family, preserving the enterpreneurial spirit and independence that have defined our journey form day one.
♦ We are declaring war on the throwaway society.
In a world of fast consumtion, we choose a different path. We create products that are made to accompany years of adventures, memories and everyday journeys.
Thanks to replaceable parts, repair services and durable design, many Micro products stay in use for years and are often passed down from generation to generation.
♦ We are responsible.
We are deeply convinced that micromobility is shaping the future. Our commitment to sustainability is global and reflected in numerous local initiatives. Driven by a passion for innovation and high-quality mobility solutions, we strive to create a better urban lifestyle for people today and for generations to come.
Our Vision
At Micro, we believe mobility is about more than simply getting from A to B. It's about freedom, discovery and enjoying the journey along the way. From a child's first scooter ride to the future of urban transportation, we create products that inspire people to move differently and make everyday journeys more enjoyable.
Our vision is to rethink mobility for a changing world. Driven by innovation, entrepreneurship and a pioneering spirit, we develop smart mobility solutions that fit seamlessly into modern lifestyles. Whether on two wheels or four, our goal is to make moving through cities simpler, more practical and more rewarding.
As a family-owned company, we are guided by a long-term perspective and a commitment to creating positive change. We believe even the smallest journeys can spark new ideas, connect people and shape a better urban future for generations to come.
