Peugeot Micro e-Kick receives the Red Dot Product Design 2017 award
Awarded by a jury of 39 international experts, this trophy, awarded to PEUGEOT and MICRO, is a benchmark in the world of product design. The PEUGEOT MICRO e-Kick electrically assisted scooter has been awarded the prize for its high-end design and the solution that it provides in meeting sustainable urban mobility challenges. The prize will be awarded on 3 July in Essen, Germany.
It is the first award received by MICRO for its high-end electrically assisted scooter, launched at the same time as the new PEUGEOT 3008 SUV. The e-Kick, winner of the Red Dot Product Design award, and the new PEUGEOT 3008, recently elected car of the year 2017, really are a winning combination!
The jury loved the innovative design quality and the e-Kick's remarkable performance.
- PEUGEOT and MICRO created the e-Kick as a sustainable mobility solution for urban travel. Its user can ride the last few kilometres of their journey after parking their car. What's more, the e-Kick can be loaded in the boot of a car. Weighing only 8.5 kg, the scooter reaches a maximum speed of 25 km/h and has a battery life of 12 kilometres.
- The ingenious "arm-handlebar" designed by Peugeot Design Lab enables "multimodal" travel, folding in a matter of seconds. The e-Kick can be used in three ways: riding, transporting the scooter once folded, and taking the metro, bus or train with its compact design.
A premium electrically assisted scooter, the e-Kick came onto the market in November 2016 in Europe, at €1,190 including VAT. It is available at some MICRO outlets, some PEUGEOT outlets and in the MICRO and Peugeot Lifestyle online shops.
The Red Dot Product Design award is an international prize awarded annually since 1955. Each year, 39 international experts - designers, architects and teachers - nominate the best achievements of the year. The e-Kick will be on exhibition for a year, as of 3 July, at the Red Dot Design Museum in Essen, Germany.
Press contacts MICRO
www.micro-mobility.com / firstname.lastname@example.org
Micro Mobility is the reference for kick-scooters. It is a Swiss company founded by Wim Ouboter. Micro invented the modern scooter, and for the last 20 years it has been designing high-quality innovative urban mobility solutions for the entire family.
About Red Dot Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by Design Zentrum Nordrhein Westfalen and is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after Red Dot award has been the revered international seal of outstanding design quality. More information is available at www.red-dot.org.